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Business continuity planning aims to protect the assets owned by an organization during a disaster. It is a process to be executed to continue providing service to the customers who buy products and services from the company and other business partners in an acceptable level in every condition.
The power to fulfill the task of the business,
- The power to continue its operations,
- Prestige and image of the company,
- Customer portfolio,
- Market share,
- Profitability
In today’s business environment an organization must know what to do in case of a crisis while an organization’s business is in normal course. It’s because small, large or catastrophic disasters can bring serious losses to the company. Disaster recovery and ensuring business continuity are only possible with a Business Continuity Plan which will be prepared for this purpose.