ONE OF OUR MEMBERS CHOMAR CHANGED ITS NAME TO C-PROT

From Turkey to Global: C-Prot

CHOMAR, one of the first brands that come to mind when it comes to Cyber Security, takes its name from "C-ProtHe announced that he changed it to ". The company made its Türkiye brand launch at the Mobilefest Communication Technologies Fair and Conference held at the Istanbul Congress Center between 26-28 January 2023.

Brand transformation process S. Bilgehan Üstündağ He explained with the following statements: "As CHOMAR, which provides the cyber security of millions of people around the world, we are renewing our name as C-Prot with its current product range. Our slogan in our new brand identity is 'Cognitive protection'. Our aim in this change is to continue its journey with a more catchy name and slogan in the international arena for our products that originate from Turkey and are on the way to becoming a world brand. The new slogan and logo reveal the company's commitment to the latest technology that will direct its new generation products. Since the day we were founded, individual and corporate "As a brand that produces cyber security solutions, we are witnessing a new transformation. We stand by our customers by adapting to the latest technologies and producing instant solutions to changing customer needs. At this point, we expanded our cyber security products and introduced our new products that will provide protection against possible and potential threats on all platforms."

Brand Icon: Prot

Bilgehan Üstündağ also spoke about the brand icon as follows: "Our robot named "Prot", which is identified with our brand, will continue with us during the brand transformation process, with an approach that emerges when needed and looks after its customers with its protective instinct. While renewing our brand, we did not give up on our blue color, which is identified with the brand. Blue contains a wide range of meanings such as reliability, sincerity, wisdom and professionalism. Our brand embodies these values within itself. In addition to this transformation, we will organize campaigns that will contribute to the cyber security ecosystem and “We will also increase the use of innovative digital advertising models through various events.”

“We will strengthen our global position with cyber security products that work on all platforms without using any externally dependent technology.”

While telling the brand transformation story, Üstündağ also emphasized important issues related to the cyber security ecosystem. Pointing out that the cyber security sector and technology exports are an important item for Turkey to achieve its high export target, he stated that we, as a country, should get a share from the cyber security software market, which is of great importance for our national security, for 2023 and beyond.

Wide Product Range and Expanding Cyber Security Concept

Stating that they have developed a wide range of cyber security products from mobile devices to Smart Televisions, Üstündağ said; He gave detailed information about the technologies they have developed, especially the antivirus application supported by the national operating system Pardus, which is important for our Defense Industry. He stated that they have developed endpoint protection cyber security products that work on all platforms without using any externally dependent technology, and that these products have proven themselves with the awards and certificates they received as a result of tests conducted in the international arena. Üstündağ stated that the cyber security product developed for smart televisions related to the Internet of Things (IoT) is produced by a few companies in the world and that they are the only product that offers a domestic solution; He emphasized that with this platform they developed, they can also provide a security solution embedded in the mobility ecosystem that allows TOGG cars to communicate with all smart devices connected to the internet.